BAr Crawl Nation

Bar Crawl Nation is a national events brand organizing themed bar crawls in cities across the U.S. I partnered with their team to elevate brand voice, boost media visibility, and create strategic content that converts.

Crafted targeted press releases for Bar Crawl Nation’s event rollouts, tailoring tone and messaging to resonate with regional audiences and local media outlets.

• Wrote engaging press releases that highlighted event details, brand personality, and unique selling points
• Customized messaging for each city to appeal to local audiences and maximize media interest
• Aligned copy with SEO strategy to boost online discoverability and increase ticket traffic through organic search
• Collaborated with the internal team to ensure consistency across press, web, and social content
• Positioned Bar Crawl Nation as a dynamic and professional events brand in new and existing markets

Write engaging, SEO-optimized blog content designed to boost Bar Crawl Nation’s visibility on search engines and drive traffic to event pages. Posts are a crafted to reflect the brand’s fun, high-energy tone while targeting high-volume keywords around bar crawls, themed events, and city nightlife.

• Researched trending topics and seasonal keywords to align with Google search behavior
• Created shareable, informative content that helped establish the brand as a nightlife authority
• Integrated internal links and calls-to-action to guide users toward ticket purchases and event registration

• Curating contact lists by researching regional event-focused publications, local newsrooms, and lifestyle blogs
• Identifying editors and journalists covering nightlife, entertainment, and local happenings
• Crafting tailored outreach emails to pitch event coverage, timed to local editorial calendars
• Managing the event website: posting/updating event details, optimizing for SEO, and ensuring consistent messaging across platforms
• Serving as the media point of contact, fielding press inquiries, coordinating interviews, and tracking published coverage